Social Media Marketing
Learn digital content planning, social media strategy, audience growth, and campaign fundamentals.
Program Overview
Master the skills needed to build brands, launch high-ROI advertising campaigns, and grow organic followings on Facebook, Instagram, LinkedIn, YouTube, and TikTok. Perfect for aspiring marketers, freelancers, and entrepreneurs.
What You Will Learn & Build
- Develop complete cross-platform social media strategies
- Design high-converting graphic posts using modern visual tools
- Run targeted Meta (Facebook & Instagram) ads campaigns
- Analyze engagement metrics, impressions, CTR, and conversion rates
- Manage real client accounts and pitch freelance marketing services
Prerequisites
Basic familiarity with popular social media platforms and enthusiasm for creative content.
Course Curriculum & Syllabus
6 Practical ModulesModule 1: Content Strategy & Brand Identity
Identifying target audiences, content pillars, tone of voice, and brand positioning.
Module 2: Social Media Platforms In-Depth
Algorithm breakdowns for Meta (Facebook/Instagram), LinkedIn, TikTok, and YouTube.
Module 3: Visual Content Creation & Copywriting
Canva graphics design, video reels planning, persuasive ad copywriting, and call-to-actions.
Module 4: Audience Engagement & Community Management
Building organic followers, responding to inquiries, community guidelines, and reputation handling.
Module 5: Paid Advertising & Campaign Planning
Meta Ads Manager, custom audiences, budgeting, A/B testing, and conversion tracking.
Module 6: Performance Analytics & Client Reporting
Interpreting analytics reports, ROI calculation, client pitching, and freelance proposal writing.
Hands-On Lab Workstations in Hyderabad
This course is delivered through 100% practical computer lab exercises at our Qasimabad campus with dedicated dual-display PC setups and direct faculty mentorship.
This course is part of the iHUNAR Youth Talent Program. You can qualify for 25% to 100% fee reduction based on your aptitude score!